Pre Commerce-Bob Pearson

Ideas for leaders to engage directly with customers to shape their brand and marketplace success

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online.  Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide.

Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, Item may be missing CDs or access codes. May include library marks.

 $6.49 USD